Integrating Online and Offline Strategies

Question: Discuss about the Integrating Online and Offline Strategies. Answer: Measuring Marketing Metrics Measurement is the first step that leads to control and, eventually, to improvement (H. James Harrington) moreover metrics give an understanding on how content is making progress. The content should engage the market in style and its normally a measure of your ability or tone to give out information that is helpful and also relevant authoritative information hence in a spoken way. The best way to engage markets is by using stories that the audience can relate to and also able to provide context for the relevant information. The market position should improve and influence appropriately - its the measure of increasing impact of the market projects. The success or failure of internet programs can be determined by taking into considerations the effectiveness of metrics and one can identify with the importance and difficulty of choosing the most relevant metrics to reach marketing objectives(Roberts Zahay, 2013) The content should be in a position to support the firms short term and long term goals; emphasizing on time limit and particular projects may get in the way of fishing up the big projects. The process for selecting and producing content topic should be efficient as this eliminates stress, burn out and frustrations that may be caused to meeting strict deadlines; efficiency will produce the best content. Overall traffic on the website portrays that a site is unique. The number of people visiting the site visit depending on company size, industry or the amount of content produced. In an instance a page views are high than the visitors it most probably shows how the audience find the content engaging since the individuals click around multiple pages. Theres a need for developing new sets of parameters to evolve marketing channel since it will drive improvements and help out the businesses to focus on their people and resources on what is considered key and provide more focus on values of the accomplished and already achieved. References Excellence - the IBM way: H. James Harrington H. Harrington - ASQC Quality Press 1988 Internet marketing: integrating online and offline strategies Mary Roberts - Debra Zahay - South-Western Cengage Learning - 2013